- They want the benefit of the vehicle reaching its destination quicker.
- They don't want to have to change the ink cartridge as often.
- They want to complete the legalities without spending years wading through paperwork.
Your customers don't really care if the proverbial vehicle goes from 0 to 62 in five seconds. They're not bothered if the laser printer ink runs for 6000 pages instead of 5000 pages. They won't even focus on the quality of your legal documentation or ours. So what do they want?